What was long suspected has finally been proven...
the power of scent unconsciously influences our behavior.
Unique scent molecules trigger attractions and impulses in their wake. INITIO honors this supernatural yet scientific dimension of fragrance by infusing its creations
with a mysterious power.
INITIO creates the very molecules of instinct
to achieve its ambition.
Make from the tumultuous silence of the essences the noisiest of the provocation.