{"product_id":"wild-rush","title":"Initio Wild Rush","description":"\u003ch2\u003e\u003cstrong\u003eWild Rush by Initio\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eDriven by emotion, validated by science — \u003cstrong\u003eWild Rush\u003c\/strong\u003e is a functional fragrance born from a pioneering \u003cstrong\u003eneuro-olfactive protocol\u003c\/strong\u003e that measures joy in real time.\u003c\/p\u003e\n\u003cp\u003eInfused with the exclusive \u003cstrong\u003eJOYDROP complex\u003c\/strong\u003e, Wild Rush activates the brain's reward pathways, transforming scent into a measurable expression of \u003cstrong\u003eenergy, confidence, and aliveness\u003c\/strong\u003e. This is not just a perfume — it is a sensory catalyst engineered to elevate your state of being.\u003c\/p\u003e\n\u003ch3\u003eWhy Wild Rush?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eScientifically validated\u003c\/strong\u003e — developed through real-time neuro-olfactive measurement of joy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJOYDROP complex\u003c\/strong\u003e — a proprietary blend that stimulates the brain's reward system\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFunctional fragrance\u003c\/strong\u003e — designed to do more than smell beautiful; it transforms how you feel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtrait de Parfum concentration\u003c\/strong\u003e — maximum intensity and longevity on skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnisex\u003c\/strong\u003e — crafted for anyone who seeks presence, power, and aliveness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eThe Experience\u003c\/h3\u003e\n\u003cp\u003eWear Wild Rush and feel the surge — a rush of warmth, clarity, and unstoppable confidence that lingers long after the first spray. Every application is a ritual. Every moment, a measurable expression of joy.\u003c\/p\u003e\n\u003ch3\u003eMain Notes\u003c\/h3\u003e\n\u003cp\u003eBergamot · Lavender · Vanilla · Caramel · Red Fruits · Sandalwood · Patchouli\u003c\/p\u003e\n\u003ch3\u003eAvailable In\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e2ml Sample Spray — Discover the rush\u003c\/li\u003e\n\u003cli\u003e5ml Sample Spray — Explore the full experience\u003c\/li\u003e\n\u003cli\u003e10ml Sample Spray — Your daily ritual\u003c\/li\u003e\n\u003cli\u003e90ml \/ 3oz Extrait de Parfum — The full collection piece\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Initio Parfums","offers":[{"title":"90ml \/ 3oz \/ Extrait de Parfum","offer_id":42676223803486,"sku":null,"price":420.0,"currency_code":"USD","in_stock":true},{"title":"2ml Sample Spray \/ Extrait de Parfum","offer_id":42676223836254,"sku":null,"price":12.99,"currency_code":"USD","in_stock":true},{"title":"5ml Sample Spray \/ Extrait de Parfum","offer_id":42676223869022,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true},{"title":"10ml Sample Spray \/ Extrait de Parfum","offer_id":42676223901790,"sku":null,"price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1023\/8211\/files\/WILDRUSH_packshotPNG_be00be4e-a5a1-4d09-abbb-7bc965dc7f7a.webp?v=1776549618","url":"https:\/\/perfumedefrance.com\/en-ca\/products\/wild-rush","provider":"Parfums De France ","version":"1.0","type":"link"}