Creed

The House of Creed is an authentic, luxury house dedicated to the creation of highly original fragrances made from exquisite ingredients.

The legend of the brand begins in 1760 when a pair of scented leather gloves was delivered to King George III by a new London tailoring company. Founded by James Henry Creed in the same year as the young King’s accession, the House of Creed has created fragrances for the discerning and the discriminating for over 260 years.

Queen Victoria - George III’s granddaughter - appointed Creed as an official supplier to the Royal Household. Then, in 1854, under the patronage of Napoleon III and his Empress, Eugénie, the stylish leader of European fashion, the House of Creed established another headquarters in Paris, France. Creed supplied most of the royalty of the time. In the newly rebuilt Second Empire Paris, Creed acquired a reputation for impeccable tailoring and for the exclusivity of its rare and limited bespoke fragrances. The tact and discretion with which a royal, aristocratic and socially prominent clientele were handled rapidly became part of the Creed legend.